Key Insurance Group Ltd are members of the British Insurance Brokers Association (BIBA) and Westinsure. We also embrace the standards set by the Chartered Insurance Institute (CII).


British Insurance Brokers Association

BIBA is the UK’s leading trade association for insurance brokers and represents the interests or insurance brokers, intermediaries and their customers.

All of BIBA's members are regulated advisors who pride themselves on the professional advice and range of products and services they offer, always focused on the clients individual needs and requirements. Between them, they handle over three quarters of the UK's industrial, commercial and consumer insurance business.

BIBA is a major voice in the industry – advising members, the regulator, consumer bodies and other stakeholders on key insurance issues. In addition, the organisation provides training, unique schemes and facilities, technical advice, guidance on regulation and business support, and is helping to raise – and maintain – industry standards.


The British Insurance Brokers' Association (BIBA) is the UK's leading general insurance organisation representing the interests of insurance brokers, intermediaries and their customers.

BIBA membership includes just under 2,000 regulated firms having merged with the Institute of Insurance Brokers (IIB) in November 2011.

General insurance brokers contribute 1% of GDP to the UK economy and BIBA brokers employ more than 100,000 staff.


BIBA helps more than 400,000 people a year to access insurance protection through it’s Find a Broker service, both online and via the telephone.

Brokers provide professional advice to businesses and individuals, playing a key role in the identification, measurement, management, control and transfer of risk. They negotiate appropriate insurance protection tailored to individual needs.

BIBA is the voice of the industry advising members, the regulators, consumer bodies and other stakeholders on key insurance issues. BIBA provides unique schemes and facilities, technical advice, guidance on regulation and business support and is helping to raise, and maintain, industry standards.


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The Westinsure Group is an alliance of independent, community – based, insurance brokers. Its members are well established businesses in their own localities and have demonstrated value to local customers and insurers for many years.

In recent times, the insurance market has rationalised making it more difficult for independent brokers to trade but by combining resources, Westinsure brokers have created the economies of scale to provide clients with market leading products and terms, whilst continuing to provide a local and independent service.

Membership of Westinsure allow us to:-

  • Stay Independent. We are fiercely protective of our independence ensuring that we can represent our clients properly. Being a member of Westinsure helps us protect that position.
  • Take part in the Community. It’s good to be a part of a community. Westinsure members network together exchanging best practice and resolving technical issues.
  • Grow our Business. The Westinsure alliance provides a portfolio of business services which will save you considerable time and hassle, whilst also flagging any potential exposure to risk.
  • Open More Markets. Westinsure enables us compete at a higher level, because we can offer you a wider choice of commercial and personal insurance products, some with unique benefits. 

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The Chartered Insurance Institute [CII]

The CII represents ‘Professionalism in Practice’ as far as the UK Insurance Industry is concerned. It has 90,000 members and has been at the forefront in setting professional standards for over a century.

With a broad portfolio of education and qualification services is continually expanding to meet the changing requirements of companies and individuals across the financial services community.

Additionally the CII code of Ethics and Conduct establishes and articulates the values, responsibilities, obligations, and ethical considerations of members working in a professional capacity; and its Professional Standards Board advises Council on setting of standards for achievement of excellence and to offer guidance on CII Member and CII Internal governance standards.

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